Meet the Girl
It’s nice to meet you, I’m Sherri. I am a content creator and love helping travel and tourism destinations get noticed on social media, and a travel advisor specializing in luxury travel.
I’ll probably go on and on but I will leave it up to you to read if you choose!
I began my career more than a few years ago as a graphic designer which led to a career in international marketing at a university in Canada. In the early days of social media, I built a recruitment process utilizing social media to recruit international students. Using this process I grew the university’s international Facebook page to over 520,000 likes and high engagement, resulting in an increasing number of student enrollments.
My next challenge was to choose another social media platform to prove to myself I knew what I was doing. I chose Instagram as it was perfect for me to showcase my travel photos. I branding my account, consistently posted and three months I grew from 308 followers to over 10,000, then over 100,000 in a year.
My favourite “job” is to work with travel and tourism brands to review and promote their destinations on social media.
I also teach travel and tourism-related businesses on how to make sense of modern marketing challenges and get noticed online. I’m passionate about all things branding, design and social media.
All of this led to me becoming a travel agent and having the privilege of crafting travel packages for clients who want to experience the amazing trips I have been on. I specialize in luxury travel though I’m open to creating any bucket list adventure for my clients!
Get to Know More About Me
If you could only eat one food for the rest of your life, what would it be?
Tacos with hot hot hot sauce!
What has been your favorite vacation ever?
Do I have to choose just one? 1) St. Lucia at a luxury resort, 2) 2-week river cruise from Paris to Zürich
What keeps you motivated for work?
I’m passionate about travel, photography, and being creative.
If you could be any profession in the world, what would it be?
I’m already doing it — a travel content creator.
What’s your favorite title that you have now?
On your days off, what do you like to do?
Netflix binging and drinking a favourite wine.
What has been the best advice you have ever received about your career?
Life is too short to be in a job where I’m not valued.
What are your hobbies?
Photography, travel, reading, crocheting, knitting, just to name a few!
Words that Inspire Me
Twenty years from now you will be more disappointed by the things that you didn’t do than the ones you did do.
– Mark Twain